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Global Retail Advisors
Product Development
For sales growth, innovation, and differentiation

The success of any retailer is highly reliant upon the relevance of its offering and its ability to differentiate from its competitors successfully.

Customer preferences, product needs, and shopping behaviors are now changing faster than ever. Increasingly, retail success depends on the retailer’s ability to meet evolving customer needs by staying one step ahead of the trends and building loyalty and trust.

Knowing what to innovate and how to do it effectively makes all the difference in realizing business goals. From idea generation to product and concept development strategies, J.C. Williams Group offers a wide range of solutions for clients to build profitability through innovation. Leading the market makes more business sense than scrambling to keep up. And we’re here to help you do it right!
Understanding and Growing Your Unique Niche

Do you have the right value proposition? How do you update your product offering? Ensuring that you’re delivering meaningful value to your customers may be the most significant challenge that retailers must continually address.

Every product and service you offer and every aspect of how it is offered is a reflection of your company. Will building a private brand strategy help or hinder your master brand? Whether you’re leveraging the power of recognized brands, managing a private brand strategy, or presenting a meaningful mix to your market, getting it right matters!

Translating market research into innovative ideas, our advisors help clients hone in on concepts that resonate with core customers and refine new product offerings to ensure they are on target.

The Right Offering at the Right Price

How can you stay ahead of trends and earn market share? Does your organization react quickly and efficiently to consumer changes and ever-growing expectations? When is product portfolio growth the right answer? Will new products and services be appropriate for your target market? If not, how can you adapt the product/service to make it work? Customers may first appear to be fickle, but when their needs are understood and are being met, you will be earning repeat business and building a reliable revenue stream.

Our clients rely upon us to help them understand emerging trends, identify growth opportunities, and support the introduction of innovations by conceptualizing ideas into products or services that attract and delight customers!

Establishing a Process for Innovation Success

Gaining market share calls for innovation. But is your company well-structured to deliver innovation that matters at the right time? Is your company experiencing delays in the achievement of key milestones? Are the milestones well designed and clear for all stakeholders? Each company and culture is unique and must understand how to effectively bring innovation to market within their talent framework.

Recognizing that multiple departments can influence the outcome of new innovations, we partner with clients to design and implement a customized process to support new product development and promote a culture of innovation success.

Increasing the Customer Connection

How close are you to your customers? Do you know what aspects of your business are most important to them? How can you know if your new offerings will be successful before committing to a significant investment? Are you earning a place in their social media sphere?

J.C. Williams Group’s customer connection expertise enables us to help clients recognize and measure the potential success of new products and ideas. We work with our clients to identify growth opportunities and test new offerings to ensure successful innovations, minimizing costly risk while driving growth.

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