Featured on CTV National News – Maureen Atkinson, Senior Partner shares her views on Canadian retail spending behavior.
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Your vision for a thriving business is integral to any economic infrastructure; your customers are at the centre of all planning and decisions. Creating a clear and concise roadmap that factors every facet of the customers’ experience is crucial for success. Your plan must consider vendors, tenants, landlords, developers, government agencies, and other facilities that your retail space will benefit or affect. Your collaboration with the JCWG team will ensure a detailed master plan that includes clear objectives supported by extensive research that considers every component of your business community.
There are many moving parts in a customer-centric business, and you may encounter legal setbacks and disputes at any stage of your business journey. Your collaboration with the JCWG team will provide you with expert reports and testimony in trials and hearings while advising legal counsel to ensure that you have the necessary resources required to manage and support litigation impacting every aspect of your case.
Concept Development services include background research, branding, right-sizing, capital budgeting all the way to detail design. JCWG can work from an idea or join a design process to enlighten, validate and support implementation. A vacant property can also be best filled from a concept development exercise.
It may be your idea, our research results, or both. Once a potential retail concept is identified is needs to be developed and validated. The JCWG team has the capacity to develop the concept characteristics from aesthetic & functional planning, design standards, location requirements, capital requirement and validation through demand, trade area and benchmarking analysis.
Winning brand equity must happen on so many platforms in today’s retail world with a consistent message and quantifiable return. JCWG understands comprehensive internal and external brand messaging that identifies the uniqueness and market advantage of a retail busines. Your collaboration with the JCWG team will strengthen your marketing strategy to build stronger connections with your audience through your brand.
The amount of data available to customer-centric businesses can be overwhelming. Understanding the metrics’ influence on strategy is imperative to success. An experienced eye can save a lot of time and misguided investment to provide relevant and actionable insights.
The JCWG project team collaborative approach provides access to unparalleled experience to mine and capitalize on.
JCWG supports retail-related businesses with a proprietary approach that is based on a strategic model developed through nearly 50 years of experience guiding clients. Retail strategy must translate vision into a plan which addresses the client’s resources to implement. JCWG focuses on delivering strategies with vision and is supported by a ‘nuts and bolts’ approach to operationalizing. JCWG applies strategic thinking processes and market research to develop or revitalize your strategy.
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