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Exploring Online Marketing
As retailers seek to gain an edge in the Canadian marketplace, online strategies such as affiliate marketing are being increasingly implemented and all retailers should take note. In the UK, advertisers investing more than 31% of their marketing budget in the affiliate channel rose from 11% (2011) to 16% (2012) according to the Internet Advertising…
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Getting “Experience” Retail Right
On Rome’s, Via Del Corso, a new store has just opened—“RED: Read, Eat, Dream” bookstore, bar and restaurant has got its ingredients right! Firstly, it’s open at night for strollers on this busy street and the Piazza Del Popolo. Secondly, the store is very simple and engaging. Sections are well organized, with ample comfortable seating…
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Surviving the Perfect Storm in Retail
http://www.imdb.com The retail weather today is characterized with a multitude of storms, namely: increased global competition, unstable economic and political environments, and increasingly demanding and fickle customers, employees and real estate developers, to name only a few. No wonder a number of you are feeling like George Clooney (a.k.a. captain Billy Tyne) in The Perfect…
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A Natural Retail Anchor
One of the fascinating phenomenons of larger cities is the appearance and robust survival of commodity/product-specific nodes or districts. A truly engaging one is to be found in central Naples, Italy—San Gregorio Armeno—where a network of ancient streets with dozens of small shops sell nothing but hand-crafted angels, crèches, and figures to create personalized Christmas…
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Fashion and Sporting Goods Market Share – a New Dawn is Breaking
In the lead up to the Great Canadian Retail Expansion, we thought this was an opportune time to look back on how some major apparel and sporting goods commodity sales were distributed by retail category. With the closure of Zellers and several Sears stores and the arrival of Target, Nordstrom, and the Walmart expansion, the…