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Concept Development & Space Planning

Concept Development & Space Planning

Concept Development services include background research, branding, right-sizing, capital budgeting all the way to detail design. JCWG can work from an idea or join a design process to enlighten, validate and support implementation. A vacant property can also be best filled from a concept development exercise.

It may be your idea, our research results or both. Once a potential retail concept is identified is needs to be developed and validated. The JCWG team has the capacity to develop the concept characteristics from aesthetic & functional planning, design standards, location requirements, capital requirement and validation through demand, trade area and benchmarking analysis.

Resources and Techniques:

- Functional planning and programming

- Concept design and development of design standards

- Detailed design services including base building requirements

- Marketing plan and strategy execution

- Management and staffing selection

- Tenant mix and product curation

- Short term and long term KPI definition and monitoring

- Operational audits

- Expertise sourcing and partnering

- Site selection, design development and project enduring, operations human resources, start up inventories and capital costing

- Physical programming and concept design

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