Concept Development & Space Planning
Concept Development services include background research, branding, right-sizing, capital budgeting all the way to detail design. JCWG can work from an idea or join a design process to enlighten, validate and support implementation. A vacant property can also be best filled from a concept development exercise.
It may be your idea, our research results, or both. Once a potential retail concept is identified is needs to be developed and validated. The JCWG team has the capacity to develop the concept characteristics from aesthetic & functional planning, design standards, location requirements, capital requirement and validation through demand, trade area and benchmarking analysis.
Resources and Techniques:
- Functional planning and programming
- Concept design and development of design standards
- Detailed design services including base building requirements
- Marketing plan and strategy execution
- Management and staffing selection
- Tenant mix and product curation
- Short term and long term KPI definition and monitoring
- Operational audits
- Expertise sourcing and partnering
- Site selection, design development and project enduring, operations human resources, start up inventories, and capital costing
- Physical programming and concept design