Our Team

The JCWG team is a blend of multi-generational and diverse individuals including the most seasoned retail senior advisors in Canada complimented with operating and senior partners who manage execution and implementation of all projects.

At JCWG, we are committed to supporting Canadian Culture and Arts, and attempt to blend this into our practice and projects wherever appropriate. As such, we represent ourselves in the form of portraits by Gerard Collins (born 1957) a Canadian painter. In 2001 Collins received the Strathbutler Award for New Brunswick artists. Collins’ work is held in the collections of the National Gallery of Canada, The Art Gallery of Nova Scotia, and the New Brunswick Museum.

Lisa Hutcheson

Managing Partner, Retail Strategy, Master Planning, Operations, and Expert Witness

Lisa began her retail career more than 30 years ago on the sales floor. Since then, Lisa has led multi-store retail organizations with strategy, operations, and human resources.

Lisa began her consulting career in 2003 when she decided she wanted to put her skills into action and support retailers who wish to strengthen their competitive position.

Patrick Watt

Senior Partner, Retail Strategy and Foodservice

Patrick utilizes his 30 years of experience in the foodservice industry as his toolbox to meet his client’s needs. Patrick has over 10 years of experience in front-line positions including the supervision of retail outlets, three years of operations management within a multi-unit restaurant company environment, and has been an independent foodservice consultant for 16 years. Patrick has personally managed and completed over 1000 foodservice-related projects.

Patrick has a Bachelor of Commerce majoring in Hospitality and Tourism Management from Ryerson University in Toronto. In 1997, Patrick was credentialed as a professional consultant member (FCSI designate) of the Foodservice Consultants Society International. He has also earned the designation of Certified Foodservice Executive (CFE designate) from the Canadian Association of Foodservice Professionals.

Maureen Atkinson

Senior Advisor, Research and Insights

For Maureen, retail research has been a lifelong passion. Digging deeply into gnarly problems and finding the less-than-obvious insights has continued to provide a rewarding career. Being a member of various research organizations has kept Maureen’s approaches to subjects fresh and up-to-date.

With a background in retail operations and merchandising, Maureen understands that information must help retailers solve the many challenges they face in engaging and exciting the ever more demanding customer.

John Torella

Senior Advisor, Marketing and Branding

With over three decades of experience with some of Canada’s most successful brands – Liquor Control Board of Ontario (LCBO), Mark’s, Holt Renfrew, Harry Rosen, Sobeys – John brings a sense of trust and confidence.

His credibility is enhanced by his books: Evolution of Retail Marketing, re|Think Retail Branding, Whole-Being Retail Branding, and Stop Talking Start Doing Retail Branding.

Graham Heuman

Research and Insights Associate

Graham is a retail professional specializing in research, operations, and experiential retail.

Graham started his career in fashion retail as a part-time sales associate. He quickly moved into the premium technology industry as a telecommunications and computer retailer and trainer. He later began assisting the visual merchandiser with stores for all of Ontario and handling sales accounts for small-medium businesses.

In 2019, Graham assisted with innovations research in Italy with the Ted Rogers School of Management. The project’s scope was to identify Italian innovations in the luxury retail industry and reproduce these findings in Canada.


Want to work with us?