Getting “Experience” Retail Right

On Rome’s, Via Del Corso, a new store has just opened—“RED: Read, Eat, Dream” bookstore, bar and restaurant has got its ingredients right!

Firstly, it’s open at night for strollers on this busy street and the Piazza Del Popolo. Secondly, the store is very simple and engaging. Sections are well organized, with ample comfortable seating and internet connection.

The bar, kitchen, and cafe anchored the store with a dine-in or out-of-doors option.

Combining two different skills (books and cooking) is usually a risky venture, but R.E.D. seems to have got it right! Good books, good wine, good food, good service, good prices. Life is good at R.E.D.!


  1. […] cool place that sells books, featured on the retaileye […]

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