New York City Tour of Retailers with Strong Multi-channel Support and Innovation!

Toys “R” Us Times Square

Omni-channel features:

  • Buy online, pickup in-store
  • Expedited fulfillment time for “Ship to Store” purchases


  • Download their app and get Toys “R” Us movies online
  • This massive 110,000 square foot store is Toys “R” Us’ flagship store and you will see why

ToysRUs 1Show-stopping Exterior

ToysRUs2The famous Ferris wheel


ToysRUs4 An iPad-shopping store welcome

ToysRUS5Home of Barbie

ToysRUs6Shop online and pick up in store

Sephora Times Square

What to look for in store:

  • Use of mobile is encouraged to get reviews, ratings, shop
  • iPads in-store for enhanced customer service
  • Screen device called Color IQ; come in to have your color matched and then use an iPad in a consultation to go through and actually filter and pick the products that are best for you

Omni-channel features:

  • Beauty community online, BeautyTalk, (mobile phone and iPad app accessible) is driving their customers to buy more
      • Features new products frequently online in “Beauty Talk”
      • Customer discussions fuel authentic peer-to-peer recommendations and drive increased basket size and value
  • Quick check-out with mobile phone credit card payments
  • Easy purchase history references of in-store and online purchases
  • Manicure stations with video tutorials
  • Heavy e-mail marketing to promote store events


Sephora2Choose your best fragrance ‘touch screen’

Sephora5Select and sniff

Sephora4Digital merchandise fixture

Sephora3Always a fascinating experience

H&M Times Square

What to look for in store:

  • Use of mobile instant coupons when you sign up with the retailer via text messages
  • LED screens throughout store and on mannequins
  • A runway for shoppers to show off their clothes
  • Fitting room checkouts

Omni-channel features:

  • A very strong mobile app to complement the website
  • Catalog distribution in U.S.


HM2Digital price signs

HM3Digital catalog and link to H&M app

New York’s Smallest Store – Baked by Melissa

CupcakesHundreds of mini cupcakes sold through a window

Nespresso SoHo

What to look for in store:

  • An engaging and exciting environment
  • Significant branding to encapsulate the ‘coffee lover’s’ dream


  • Can take used capsules to select locations for recycling
  • It is a place for coffee lovers to experience the art of espresso

Nespresso1Looks like they have a lot on their hands!

Nespresso3 Nespresso2

Camper SoHo

Innovation works!


Warby Parker – Ebeltoft Group’s “Innovative Store of 2013”

WarbyParker1SoHo flagship store

WarbyParker3 WarbyParker2Busiest store in SoHo

Apple SoHo

Apple1Great location!

Apple3 Apple2Apple looks refreshed

Apple4Their own theater – to watch Apple commercials!

Icebreaker SoHo


  • All products are made from merino wool
  • By entering a unique “baacode” on their website, customers can see the living conditions of the high country sheep that produced the merino fibre in their Icebreaker garment, read about the farmers, and trace the steps through its supply chain

Icebreaker1 Icebreaker2 Icebreaker3

Eataly – Simply the Best Store in North America

Eataly1 Eataly2 Eataly3 Eataly4 Eataly5 Eataly6


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