Toys “R” Us Times Square
Omni-channel features:
- Buy online, pickup in-store
- Expedited fulfillment time for “Ship to Store” purchases
Interesting…!
- Download their app and get Toys “R” Us movies online
- This massive 110,000 square foot store is Toys “R” Us’ flagship store and you will see why
Show-stopping Exterior
The famous Ferris wheel
An iPad-shopping store welcome
Home of Barbie
Shop online and pick up in store
Sephora Times Square
What to look for in store:
- Use of mobile is encouraged to get reviews, ratings, shop
- iPads in-store for enhanced customer service
- Screen device called Color IQ; come in to have your color matched and then use an iPad in a consultation to go through and actually filter and pick the products that are best for you
Omni-channel features:
- Beauty community online, BeautyTalk, (mobile phone and iPad app accessible) is driving their customers to buy more
- Features new products frequently online in “Beauty Talk”
- Customer discussions fuel authentic peer-to-peer recommendations and drive increased basket size and value
- Quick check-out with mobile phone credit card payments
- Easy purchase history references of in-store and online purchases
- Manicure stations with video tutorials
- Heavy e-mail marketing to promote store events
Choose your best fragrance ‘touch screen’
Select and sniff
Digital merchandise fixture
Always a fascinating experience
H&M Times Square
What to look for in store:
- Use of mobile instant coupons when you sign up with the retailer via text messages
- LED screens throughout store and on mannequins
- A runway for shoppers to show off their clothes
- Fitting room checkouts
Omni-channel features:
- A very strong mobile app to complement the website
- Catalog distribution in U.S.
Digital price signs
Digital catalog and link to H&M app
New York’s Smallest Store – Baked by Melissa
Hundreds of mini cupcakes sold through a window
Nespresso SoHo
What to look for in store:
- An engaging and exciting environment
- Significant branding to encapsulate the ‘coffee lover’s’ dream
Interesting…!
- Can take used capsules to select locations for recycling
- It is a place for coffee lovers to experience the art of espresso
Looks like they have a lot on their hands!
Camper SoHo
Innovation works!
Warby Parker – Ebeltoft Group’s “Innovative Store of 2013”
SoHo flagship store
Busiest store in SoHo
Apple SoHo
Great location!
Apple looks refreshed
Their own theater – to watch Apple commercials!
Icebreaker SoHo
Interesting…!
- All products are made from merino wool
- By entering a unique “baacode” on their website, customers can see the living conditions of the high country sheep that produced the merino fibre in their Icebreaker garment, read about the farmers, and trace the steps through its supply chain
Eataly – Simply the Best Store in North America
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