Toys “R” Us Times Square

Omni-channel features:

Buy online, pickup in-store
Expedited fulfillment time for “Ship to Store” purchases

Interesting…!

Download their app and get Toys “R” Us movies online
This massive 110,000 square foot store is Toys “R” Us’ flagship store and you will see why

Show-stopping Exterior

The famous Ferris wheel

An iPad-shopping store welcome

Home of Barbie

Shop online and pick up in store

Sephora Times Square

What to look for in store:

Use of mobile is encouraged to get reviews, ratings, shop
iPads in-store for enhanced customer service
Screen device called Color IQ; come in to have your color matched and then use an iPad in a consultation to go through and actually filter and pick the products that are best for you

Omni-channel features:

Beauty community online, BeautyTalk, (mobile phone and iPad app accessible) is driving their customers to buy more
Quick check-out with mobile phone credit card payments
Easy purchase history references of in-store and online purchases
Manicure stations with video tutorials
Heavy e-mail marketing to promote store events

Choose your best fragrance ‘touch screen’

Select and sniff

Digital merchandise fixture

Always a fascinating experience

H&M Times Square

What to look for in store:

Use of mobile instant coupons when you sign up with the retailer via text messages
LED screens throughout store and on mannequins
A runway for shoppers to show off their clothes
Fitting room checkouts

Omni-channel features:

A very strong mobile app to complement the website
Catalog distribution in U.S.

Digital price signs

Digital catalog and link to H&M app

New York’s Smallest Store – Baked by Melissa

Hundreds of mini cupcakes sold through a window

Nespresso SoHo

What to look for in store:

An engaging and exciting environment
Significant branding to encapsulate the ‘coffee lover’s’ dream

Interesting…!

Can take used capsules to select locations for recycling
It is a place for coffee lovers to experience the art of espresso

Looks like they have a lot on their hands!

Camper SoHo

Innovation works!

Warby Parker – Ebeltoft Group’s “Innovative Store of 2013”

http://www.warbyparker.com

SoHo flagship store

Busiest store in SoHo

Apple SoHo

Great location!

Apple looks refreshed

Their own theater – to watch Apple commercials!

Icebreaker SoHo

Interesting…!

All products are made from merino wool
By entering a unique “baacode” on their website, customers can see the living conditions of the high country sheep that produced the merino fibre in their Icebreaker garment, read about the farmers, and trace the steps through its supply chain

Eataly – Simply the Best Store in North America

Real Estate & Community Master Planning

Your vision for a thriving business is integral to any economic infrastructure; your customers are at the centre of all planning and decisions. Creating a clear and concise roadmap that factors every facet of the customers’ experience is crucial for success. Your plan must consider vendors, tenants, landlords, developers, government agencies, and other facilities that your retail space will benefit or affect. Your collaboration with the JCWG team will ensure a detailed master plan that includes clear objectives supported by extensive research that considers every component of your business community.

Resources and Techniques:

Retail demand calculations
Trade area analysis
Market gaps and opportunities
Zoning and space requirements
Retail supply audits
Trade area psychographics and demographics
Pedestrian and traffic counts

Expert Witness & Advisory Services

There are many moving parts in a customer-centric business, and you may encounter legal setbacks and disputes at any stage of your business journey. Your collaboration with the JCWG team will provide you with expert reports and testimony in trials and hearings while advising legal counsel to ensure that you have the necessary resources required to manage and support litigation impacting every aspect of your case.

Resources and Techniques:

Discovery
Expert report preparation
Trial testimony
Business strategy review
Determination of damages

Concept Development & Space Planning

Concept Development services include background research, branding, right-sizing, capital budgeting all the way to detail design. JCWG can work from an idea or join a design process to enlighten, validate and support implementation. A vacant property can also be best filled from a concept development exercise.

It may be your idea, our research results, or both. Once a potential retail concept is identified is needs to be developed and validated. The JCWG team has the capacity to develop the concept characteristics from aesthetic & functional planning, design standards, location requirements, capital requirement and validation through demand, trade area and benchmarking analysis.

Resources and Techniques:

Functional planning and programming
Concept design and development of design standards
Detailed design services including base building requirements
Marketing plan and strategy execution
Management and staffing selection
Tenant mix and product curation
Short term and long term KPI definition and monitoring
Operational audits
Expertise sourcing and partnering
Site selection, design development and project enduring, operations human resources, start up inventories, and capital costing
Physical programming and concept design

Branding & Marketing

Winning brand equity must happen on so many platforms in today’s retail world with a consistent message and quantifiable return. JCWG understands comprehensive internal and external brand messaging that identifies the uniqueness and market advantage of a retail busines. Your collaboration with the JCWG team will strengthen your marketing strategy to build stronger connections with your audience through your brand.

Resources and Techniques:

Brand assessments
Unique selling proposition, noble purpose, and differentiation authentication
Brand and marketing implementation
Communications plans
Insightful transition to row market share from research
Customer feedback and product evaluation

Research & Insights

The amount of data available to customer-centric businesses can be overwhelming. Understanding the metrics’ influence on strategy is imperative to success. An experienced eye can save a lot of time and misguided investment to provide relevant and actionable insights.

The JCWG project team collaborative approach provides access to unparalleled experience to mine and capitalize on.

Resources and Techniques:

Custom market studies and benchmarking
Market sounding and listening
Case studies
Global resources through our International partners, The Ebeltoft Group
Demand assessment and market share analysis
Daytime population data, tracking, and analyzing where consumers are and when
Quantitative consumer data gathering, both published and unpublished, from various external sources and our personal database gathered from industry projects
Qualitative data gathering and insights
Interviews (consumer and executive), focus groups, online surveys, and social listening
Employee and customer motivational metrics
Research validation and interpretation to insights

Retail Strategy

JCWG supports retail-related businesses with a proprietary approach that is based on a strategic model developed through nearly 50 years of experience guiding clients. Retail strategy must translate vision into a plan which addresses the client’s resources to implement. JCWG focuses on delivering strategies with vision and is supported by a ‘nuts and bolts’ approach to operationalizing. JCWG applies strategic thinking processes and market research to develop or revitalize your strategy.

Resources and Techniques:

Definition and prioritization of client goals, needs and wants
Thought starter and results oriented workshops to enhance planning team input and integration of JCWG research and expertise
Current situation snapshot, trade area analysis, market gap, and competitive audits (physical and digital)
Tenant and product curation, clustering, and right sizing
Tailored processes to match client cultural, operational, and financial needs
Productivity metrics and comparisons
Active, fun, and energized learning, sharing, and strategizing experiences
Financial modelling incorporating research findings
Risk analysis and mitigation
Threat and opportunity analysis
Omnichannel platform harmonization
Stakeholder and financing approval support

New York City Tour of Retailers with Strong Multi-channel Support and Innovation!

Toys “R” Us Times Square

Omni-channel features:

Interesting…!

Sephora Times Square

H&M Times Square

New York’s Smallest Store – Baked by Melissa

Nespresso SoHo

What to look for in store:

Interesting…!

Camper SoHo

Warby Parker – Ebeltoft Group’s “Innovative Store of 2013”

Apple SoHo

Icebreaker SoHo

Interesting…!

Eataly – Simply the Best Store in North America

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Real Estate & Community Master Planning

Resources and Techniques:

Expert Witness & Advisory Services

Resources and Techniques:

Concept Development & Space Planning

Resources and Techniques:

Branding & Marketing

Resources and Techniques:

Research & Insights

Resources and Techniques:

Retail Strategy

Resources and Techniques: