What woman doesn’t love shoes?
While always regarded as an “anchor” department in traditional department stores and some shopping centers, no one really capitalized on it dramatically.
That was until Shelfridges London flagship store devoted about one-half a floor to women’s shoes with dramatic feature displays and a full range of brands.
Now, The Dubai Mall (±6,000,000 sq. ft.) has created a new twist on “shoes as an anchor.” Featured in small boutique shops are “branch-shops” of all the brands and designer names elsewhere in this mall. They are all clustered in the mall’s “Level Shoe District.”
This grouping is a mix of formal small spaces, open displays in the mall, and mini designer flagships. Whatever can be thought of the Level Shoe District, it is exceptional. However, drawbacks include some “shops” without staff, others without back-up stock immediately available, and confusion if it is a shop or a display. As well, it is not featured prominently on their website.
One thing that is clearly proven in retail—classification dominance of a particular category is a powerful shopper draw. With this lineup (below), The Mall of Dubai’s Level Shoe District is unique!
|Dior||Dolce & Gabbana||Fendi|
|Fred Perry||Geox||Giuseppe Zanotti|
|Gucci||Harry’s of London||Kate Spade|
|Lacoste||Le Coq Sportif||Louis Vuitton|
|Marc by Marc Jacobs||Miu Miu||Onitsuka Tiger|
|Paul Smith||Pierre Corthay||Prada|
|Private Collection||Puma||Ralph Lauren|
|Repetto||Roger Vivier||Saint Laurent Paris|
|Sergio Rossi||Stuart Weitzman||Tods|
|Tory Burch||Valentino||Vogue Café|
|Sole Lounge by Margaret Dabbs||Concept Store by The Zoo||The Cobbler|
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