Smart retailers are continually looking for “blue space” or unserved gaps in the marketplace. With e-commerce’s reach covering everything, there is not virgin territory left.
But there are still off-the-track places left with high-density traffic and low retail coverage—hospitals! Most have very ordinary food services and no real retail merchandising. On the demand side of the retail equation, there is a huge number of staff, tens of thousands of visitors, and a solid base of patients, students, and volunteers—with a demand for 7/24/365 service.
While not for everyone, these specialty opportunities (when done right) are a winner for everyone.
John C. Williams
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